Email is one of the oldest and most effective forms of digital marketing. Cannabis brands use it to communicate with clients and prospects, sharing product information, updates, and discounts. It is a highly effective channel with a remarkable return on investment, and can help nurture long-lasting relationships within the cannabis community.

Providing subscribers with relevant content is a cornerstone of any successful cannabis marketing strategy. By tailoring messaging to the interests of each individual, cannabis brands can deliver more relevant emails that improve services, fostering stronger brand loyalty.

Cannabis email marketing offers a wide range of automation tools that make it easy to automate time-sensitive messages, reducing the burden on staff and freeing up valuable resources for more strategic tasks. For example, if you know your customers need to reup their CBD drops every three and a half weeks, create an automated email trigger that automatically sends them an email reminder at that point. This kind of triggered email is not only effective, but it also shows your customers that you are a business that cares about them and your products.

Cannabis-friendly email service providers, such as MailerLite, provide powerful tools that facilitate cannabis-specific automation. With clear guidelines for creating cannabis compliant campaigns, these platforms make it easier than ever to connect with your audience in a way that’s unique to their needs and preferences.

Automated messaging is particularly beneficial for cannabis-specific businesses that serve a limited number of customers in each category, such as dispensaries and cultivators. Using automation workflows, it’s easy to create logical sequences of crucial emails like abandoned cart reminders and repeat purchase prompts. These automations help ensure that each customer receives the correct information at the right time, leading to increased engagement and a more rewarding experience.

Capturing email leads is essential for any cannabis marketing strategy, but the most successful marketers don’t stop there. By offering exclusive content, research findings, and in-depth guides as locked blog content, cannabis brands can compel prospective subscribers to provide their email address in exchange for the premium materials. This method of capturing email leads is a strategic tool for developing a nuanced marijuana email marketing strategy, and is an ideal way to encourage repeat visits from qualified leads.

The key to crafting engaging cannabis-specific email content is a delicate balance between captivating subject lines and substantive information that avoids being dismissed as clickbait. Using data-driven insights and industry news can ensure that your emails are both interesting and relevant to your audience, while maintaining a level of professionalism that fosters trust and credibility. The best way to test your cannabis email marketing is by sending it to a few different groups of people and measuring the results to see what works. This can be done by using an email software that allows you to do A/B testing and tracking metrics such as opens and clicks. Once you have a good understanding of what type of content resonates with your audience, you can use that insight to inform your future campaign planning.